Business analytics is ubiquitous these days because every company wants to perform better and will analyze data to make better decisions. Organizations are looking to get more from analytics—using more data to drive deeper insights faster, for more people—and all for less. To meet those goals, you need a robust cloud analytics (PDF) platform that supports the entire analytics process with the security, flexibility, and reliability you expect. It needs to help you empower your users to do self-service analysis without sacrificing governance. And it must be easy to administer.

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But how can you get the benefits of an enterprise-class system without enterprise-class costs and infrastructure? With business analytics—using personalization, machine learning, and deep domain knowledge—companies can gain relevant, actionable insights from data across applications, data warehouses, and data lakes. Business analytics should be a complete process that calls for an action. Once insights are achieved, a business can then re-evaluate, re-execute, and reconfigure its processes. It’s all about taking the action.