Executive Training Program in
Certified Digital Marketing Analyst
Specialization in Digital Marketing & Marketing Analytics
5 months
150 hours
live
job oriented
What is Digital Marketing Analytics?
Powerful growing business requirements combing both Digital Marketing & Marketing Analytics
Digital marketing analytics is defined as the translation of customer behavior into actionable business data. Digital marketers collect customer data, use digital marketing analytics tools to examine this data, and identify patterns that inform future marketing strategies. According to Social Media Today, “Analytics tell you what you’re doing right, and what you’re doing wrong. What’s working and what’s not working on all facets of your marketing, from social media to content to email marketing. If you’re not measuring you’re guessing.”
The Importance of Digital Marketing Analytics
Digital marketing analytics is more important now than ever before. This is because data is useless to marketers and advertisers if it has yet to be translated into meaningful, applicable insights. Digital marketers need to understand how to pull insights from customer behavior and find opportunities to increase revenue, improve UX and enhance customer satisfaction. Digital marketing analytics help marketers analyze data about customer behavior and better understand, improve and predict the customer journey.
1. Use Digital Marketing Analytics to Understand Customers' Preferences
2. Use Digital Marketing Analytics to Improve the Customer Experience
3. Use Digital Marketing Analytics to Predict Customer Behavior
Digital Marketing Analytics vs. Web Analytics
The difference between general web analytics and digital marketing analytics is in their focus. While web analytics provides information about website performance and optimization, digital marketing analytics offer contextual insight around user behavior in, on, and around your site.
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Quite simply, web analytics (like many of the metrics we defined above)just isn't enough. The data that web analytics provides alone doesn't cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales flywheel.
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Let's face it: Today's marketing extends well beyond the bounds of your website. It also includes how your marketing channels interact, the insight you gain from those outcomes, and the progress you track through your reporting.
This perspective provides the foundational data you need to structure your flywheel — delighting your existing customers enough to attract and engage new ones.
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Web analytics measure things a webmaster or technical SEO specialist care about, like page load speed, page views per visit, and time on site.
Digital marketing analytics, on the other hand, measures business metrics like traffic, leads, and sales, and allow you to observe which online events determine whether leads will become customers.
Digital marketing analytics include data not only from your website, but also from sources like email, social media, and organic search.
What kind of job requirements in the market?
Program Content
PART I – Basic Data Analytics Tools (Common for all Specialization – 100hrs)
Module1 – Data Science basics (2 hrs)
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Data and its types
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Data analysis and analytics
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Analytical model frame work
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Big data & its applications
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Basics of coding
Module 2 – Python for data analytics (13 hrs)
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Is Anaconda/Jupiter still relevant? How Google Collaboratory is replacing it?
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Conditional & Loop statements
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Functions
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Exceptions handling, types of error
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Modules
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Tuples, lists, dictionaries
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NumPy, Pandas
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Matplotlib
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Importing files in Python
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Seaborn
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Working on datasets (incl preparation, modeling & analysis)
Module 3 – Applied Statistics (10 hrs)
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Statistics foundations
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Probability and statistical inferences
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Hypothesis testing applications
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Working with data sets
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Predictive models using regression
Module 4 – MySQL (10 hrs)
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Introduction
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Fundamental statements
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Refining selection (charts & graphs)
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Database
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Joins & string function
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Functions
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Projects & case studies
Module 5 – Advanced excel (10 hrs)
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Excel functions
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If, for, while statements
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Charts & graphs
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Pivot tables
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Slicers
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Macros
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VB
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Simple dash boards
Module 6 – Power BI (10 hrs)
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Introduction
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Query editor
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Data Models & relationships
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DAX(Data Analysis Expressions)
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Reporting, Case study
Module 7 – Introduction to ML(20 hrs – live + recorded)
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Introduction to machine learning
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Regression
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Classification
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Clustering – K means
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KNN
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Advanced regression models
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Decision trees
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Ensemble techniques
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Support Vector machines
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Bayesian family algorithms
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Time-series analysis
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Pipeline & auto ML
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Projects
Part II – Digital Marketing
Module 3 (10 hrs) – Paid Ads
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Google Ads – Search, display & YouTube
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Meta Ads - Facebook & Instagram Ads
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LinkedIn Ads for Lead Generation
Module 4 (20 hrs) – Marketing Tools
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Introduction to CRM
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Email Marketing
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Google Analytics
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Google Search Console
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SMS & WhatsApp Marketing
Module 5 (20 hrs) – ChatGPT
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Introduction to ChatGPT
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AIRPM Plugin for ChatGPT
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Content Writing & Social Media Calendars
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AI in Visual Design (Midjourney & Canva)
Part III – Application and case studies
Duration: 5 months, ~ 150 Hrs Program(live)
Day: Week-ends, Start date and time – check with our staff. Enrollment under Progress
Mode: Online, Live and Inter-active
Platform: GoToMeeting and/ or similar
Certificate:
1. Enrollment certificate - < 80% attendance
2. Participation certificate - > 80 % attendance
3. Completion certificate - > 80 % attendance + 60% score in final exam (1 attempt)
4. Internship certificate - > 80 % attendance + 60% score in final exam (1 attempt) + one project under our guidance
The e-certificates are provided from “Thoughtware Analytics” (a unit of “Thoughtware Training Pvt Ltd”).
Validity-life time
Program Conducted by:
Lead Trainer:
Mr. Pattabhi Raman, APICS – CPIM, CSCP, CLTD, DDI – DDPP, PMP
Globally recognized Supply Chain expert
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Specialist Trainers
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Training Materials:
All video links, templates etc.. will be provided
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Price:
1. XXXXXXXXX – Pl contact our team, for best prices (early-bird etc..).
2. Early bird discount is applicable, if payment is made within due date, in single instalment
3. Only e-certificate will be provided
4. This is special promotional price, no refund or adjustment possible.
5. This pricing is for individuals and request for quote, if you need for corporate training
6. Content of the program will be updated regularly, based on market developments and domain experts’ advice
7. Option to choose more than one specialization is possible at additional cost
8. Below Placement assistance will be provided to all candidates who have 80% attendance + > 60% score in final exam
* Resume Review
* Mock-interview
* Job referrals
9. No refund or exchange is possible under any circumstances. Pl make sure you understand the content, scope and methodology, before you enroll
Payment:
Payment from multiple modes possible – UPI, Credit card, Debit card, Internet Banking and Pocket Wallet. Please reach out to us to get the payment link Thoughtware Training Pvt Ltd.
Mr Shahabaz. K
Marketing Lead
Dr PC Gita PhD
Ex- CIPLA, SCI, Protec
Marketing & HR Specialist
Note:
# All rights reserved. Program content, schedule maybe updated depending on requirements
# All video links, will be valid for limited period. For long term use, you are requested to download to your local system
# The candidate is expected to have latest version of software installed in the system and ready with the system during the program. We will not involve in software installation, during our programs. However, pre-assistance will be provided
# Though we provide placement assistance, we do not guarantee the job
# This Executive program is developed for skill development and are not recognized by any universities and government authorities
